Neil’s growth tips and strategies

Want to Build a Website? Learn From My £20,000 Mistake

I created my first website in 2009. It cost £20,000 and took 6 months to design and build. 3 months into the site’s launch and I scraped together less than £400. It was pretty depressing to say the least. The worst bit… These sales were either from friends or family...

5 Blogging Promotion Steps You Need to Do After Hitting Publish

I don’t know about you, but it takes me a lifetime to write a blog post. For instance, my first post published last month sharing tips to building a successful website took about 15 hours to write over a 2 week period. As you may know, I also run a social media agency...

How to Track Email Sign Ups in Google Analytics

If you’re in the middle of growing an online business, you probably know that you need to grow an email list. So, it’s won’t come as a surprise to hear that you NEED to track your subscriber metrics. I don’t mean logging into your email marketing system whenever you...

Blog Launch: How to Start Your Own Blog in 60 Minutes

I jumped into blogging in 2011 after purchasing a health related blog. It was already making around £500 a month and had the potential to make even more. Being fairly new to blogging at the time, I had to quickly learn how to setup a blog, manage the blog and most...

4 Tips To Positioning Yourself as an Expert Online

If you want to make the most out of your website and online presence, you need to position yourself as an expert. Because, when people know you’re an expert they are going to automatically pay attention to everything you say and take you seriously. In a world where...

3 Changes that Increased “User Time on Page” by 2 Minutes

“Engagement”. I bet you’ve heard or read a marketer talk about “engaging your audience online” at least 10 times in the last few months. I know I have. In fact, I’m probably guilty of being one of those marketers talking about it. But, what does it actually mean?...

The Future of SEO: Optimise Your Strategy for 2019

SEO success in 2019 and beyond will be about much more than keywords. SEO strategies in 2019 need to look holistically at customer journey and discovery, content and brand authority. These are key areas for all businesses who want to win online, regardless of SEO....

International SEO: The Beginner’s Guide

We were recently optimising the site of a clothing company for international SEO. Come the end of that 8-week project, I thought to myself, ’One day, I seriously have to write about the fascinating complexity underpinning international SEO on the blog.’ Well, here we...

9 Steps to Creating Your Own Omnichannel Content Strategy from Scratch

Your online brand simply cannot thrive without an omnichannel approach to content marketing. An omnichannel is a cross-channel communications system. They facilitate a business’s growth as we enter the age of audiences consuming content in increasingly diverse ways....

23 Awesome Online Marketing Strategies for Small Businesses

Are you a small business looking for online marketing ideas? Then this post is for you. Digital ad spend is expected to grow 11.2% in 2019, reaching £14.73 billion ($19.64 billion). That’s crazy, right? And this is only going to keep increasing over time. This is...

Interview: How this E-Commerce Business 3X’d Sales in 5 Months

I had the pleasure of interviewing one of our customers, Dan from The Heating Boutique where we discussed how the brand doubled in traffic and tripled in sales in only 5 months. Here’s what we cover in the interview… 1. How Dan was getting sales online prior to...

Website Design SEO: Steps to Designing Your Website for Search (SEO)

We recently launched a new website for a brand that immediately saw an increase in organic SEO traffic. And how did we do it? We optimised the site for SEO. We optimised the site for user experience by thinking about the customer journey. If you’re planning to design...

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