by neil@writeful.ly | Aug 31, 2023 | website
“Engagement”. I bet you’ve heard or read a marketer talk about “engaging your audience online” at least 10 times in the last few months. I know I have. In fact, I’m probably guilty of being one of those marketers talking about it. But, what does it actually mean?...
by neil@writeful.ly | Aug 31, 2023 | SEO
SEO success in 2019 and beyond will be about much more than keywords. SEO strategies in 2019 need to look holistically at customer journey and discovery, content and brand authority. These are key areas for all businesses who want to win online, regardless of SEO....
by neil@writeful.ly | Aug 31, 2023 | SEO
We were recently optimising the site of a clothing company for international SEO. Come the end of that 8-week project, I thought to myself, ’One day, I seriously have to write about the fascinating complexity underpinning international SEO on the blog.’ Well, here we...
by neil@writeful.ly | Aug 31, 2023 | content marketing
Your online brand simply cannot thrive without an omnichannel approach to content marketing. An omnichannel is a cross-channel communications system. They facilitate a business’s growth as we enter the age of audiences consuming content in increasingly diverse ways....
by neil@writeful.ly | Aug 31, 2023 | digital strategy
Are you a small business looking for online marketing ideas? Then this post is for you. Digital ad spend is expected to grow 11.2% in 2019, reaching £14.73 billion ($19.64 billion). That’s crazy, right? And this is only going to keep increasing over time. This is...
